iCanOptimzie.com

I’m happy to announce my new company: iCanOptimize.com . A boutique firm that focuses on improving your business’s ROI through advanced internet marketing strategies.

I’ve been hunkered down in my office writing each and every page of the site.  It is so easy to practice what I preach and simply hire content writer to create my pages but this site has to be written from the heart.

I’m almost through the first draft which has no SEO focus.  I’m only writing what I’d say to someone in person when speaking about the fundamentals of each internet marketing strategy service that I provide.

Back to writing now and finishing the last couple of pages.  After that I plan to make certain that all my pages are properly linked, remove the nofollow tags, and invite the search engines to crawl the site.

Until then…

What I learned from this years #pubcon was that large sites won’t necessarily prevail, exact-match links can be the “kiss of death” of your site, and that more time is needed in creating processes for goal conversions in Social media.  These are all the new standards in SEM and I plan on focusing my efforts in these directions.

My presentation, “From Dashboard to Success and Leveraging 3rd Parties With Your In House Team” focused on the importance of creating dashboards to report on the success or failures in SEO.  Having the ability to report as SEO frequently, will eliminate the (impossible) need to attempt to micro-manage SEO.

Another important component of a well oiled in-house team is the ability to complement it with consultants or 3rd party services which can extend the performance capabilities of the team.  It is also important to recognize that there are certain protocols that should be shared by both the in-house team and consultants to provide for the best working and cost effective work environment.

Please review my presentation and if you find it relevant please tweet it and share it with you network.  I look forward to your comments too.

On June 16, SEMPO is hosting a webinar entitled Careers in Search.

Here are the details:

SEMPO Research Committee co-chair AJ Lawrence will present key findings from the 2011 Salary Survey. This is the first ever report that combines data for both in-house and agency search professionals. Learn what the average salary is for search professionals and how experience, geography and other factors impact salary. Joining AJ will be Chris Taylor, Director, Executive Search for Onward Search Internet Marketing Division, and Peter Leshaw, In-House SEO Team Builder. Chris and Peter will share insights and tips for hiring managers and job candidates alike. Hiring managers, learn how to attract the best talent for the job. Candidates, learn what you need to do to stand out from the crowd and progress within the search profession. Ample time will be provided for Q&A.

If you are searching (no pun intended) for your next job in Search Marketing, I encourage you to register for the webinar.

Register now for SEMPO's Webinar

SEMPO Careers in Search WebinarEvent

Date: Thursday, June 16, 2011 @ 12:00 PM ET / 9:00 AM PT

It has taken me a long time to find my online personal niche. What I mean is that after 13 years marketing on the Internet for my clients and employers, I feel confident that the future rantings to come here will have focus, purpose and value through my reviews, suggestions or opinions that you can use in your Internet marketing efforts.  Most importantly, help you increase ROI.

In-House SEO Team Builder

My goal with this blog is: to be relevant in internet marketing by sharing my experiences and vision with regards to the various online marketing efforts that I practice day to day.

In addition, I would like to be hired as a consultant to help your online business in the areas of:

• building an in-house online marketing department
• creating your annual online marketing and business plan
• search engine optimization (SEO), pay per click (PPC) bid management, reputation management, webmaster outreach, and social media marketing

I invite you to find out more about me and what I’m into by following me on twitter.  If you are interested in learning more about why I can say that I am an experienced Internet marketer, please download my resume here.  You can also connect with me on Linkedin.

A great resource for any parent who is struggling to find out how to send their kids to college.

There is defiantly a balance that is needed between all the efforts that you put into marketing your products, services, or personal brand.

This chart is a good tool to determine which sites you should socialize on and how to be involved in the online social conversation.