I’m happy to announce my new company: iCanOptimize.com . A boutique firm that focuses on improving your business’s ROI through advanced internet marketing strategies.

I’ve been hunkered down in my office writing each and every page of the site.  It is so easy to practice what I preach and simply hire content writer to create my pages but this site has to be written from the heart.

I’m almost through the first draft which has no SEO focus.  I’m only writing what I’d say to someone in person when speaking about the fundamentals of each internet marketing strategy service that I provide.

Back to writing now and finishing the last couple of pages.  After that I plan to make certain that all my pages are properly linked, remove the nofollow tags, and invite the search engines to crawl the site.

Until then…

Last week I had the pleasure of speaking on a panel about In-House Team Building and Training.  On the panel with me was Elmer Boutin (@rehor), Josh Gampel (@joshgampel), and Tony Adam (@tonyadam).  The event was Pubcon Las Vegas 2011.  I have been to at least 9 or 10 Pubcon events and this one by far brought me more information then ever.  I feel that the all the recent Google algo updates have created new priorities for white hat marketers.  Therefore, the same ole process of just creating new and quality content with exact match links from good neighborhoods, doesn’t quite cut it anymore.

What I learned from this years #pubcon was that large sites won’t necessarily prevail, exact-match links can be the “kiss of death” of your site, and that more time is needed in creating processes for goal conversions in Social media.  These are all the new standards in SEM and I plan on focusing my efforts in these directions.

My presentation, “From Dashboard to Success and Leveraging 3rd Parties With Your In House Team” focused on the importance of creating dashboards to report on the success or failures in SEO.  Having the ability to report as SEO frequently, will eliminate the (impossible) need to attempt to micro-manage SEO.

Another important component of a well oiled in-house team is the ability to complement it with consultants or 3rd party services which can extend the performance capabilities of the team.  It is also important to recognize that there are certain protocols that should be shared by both the in-house team and consultants to provide for the best working and cost effective work environment.

Please review my presentation and if you find it relevant please tweet it and share it with you network.  I look forward to your comments too.


On June 16, SEMPO is hosting a webinar entitled Careers in Search.

Here are the details:

SEMPO Research Committee co-chair AJ Lawrence will present key findings from the 2011 Salary Survey. This is the first ever report that combines data for both in-house and agency search professionals. Learn what the average salary is for search professionals and how experience, geography and other factors impact salary. Joining AJ will be Chris Taylor, Director, Executive Search for Onward Search Internet Marketing Division, and Peter Leshaw, In-House SEO Team Builder. Chris and Peter will share insights and tips for hiring managers and job candidates alike. Hiring managers, learn how to attract the best talent for the job. Candidates, learn what you need to do to stand out from the crowd and progress within the search profession. Ample time will be provided for Q&A.

If you are searching (no pun intended) for your next job in Search Marketing, I encourage you to register for the webinar.

SEMPO Webinar

Register now for SEMPO's Webinar

SEMPO Careers in Search WebinarEvent

Date: Thursday, June 16, 2011 @ 12:00 PM ET / 9:00 AM PT